10 Tips for Measuring the real Effects of Social Media
By Karen Perkins Life, Career, Social Media Coach
1 Being on Social Media & linking it to your website blog etc. will give you results anyway & over 70% of companies don’t bother to monitor so you are not alone. * The effect builds over time… Be patient !
* You cannot not be on Social media * It’s free *It shows you are modern *It helps drive people to your website
2 Ask everyone how they found you & what could help in future? Ask when they contact you & on your customer feedback forms. Concentrate on that e.g. Do your customers prefer Facebook ?
3 See how many Likes, comments, shares & followers, Friends, mentions, re tweets & re blogs you get.
4 Measure your performance! Has your business increased after your posts & tweets? What are you measuring it against?
Map your sales/customer trends over a year/ previous advertising campaigns. Map numbers before & after your social media campaign. What had the most effect?
5 Google yourself & your sector keywords. Using these via Social media can help your rankings.
6 Use free Metrics yourself Free tools
(NB Work out how much time you spend on Social media vs. the Number of customers/sales)
-Wordpress stats & click throughs
-Buffer shows Impact of tweets click throughs etc. www.Bufferapp.com
-What else ?
7 Use paid for metrics … but do some Googling & get quotes/recommendations & proposals before spending money. Be clear what you want from a consultant: PR & profile raising or paying customers, and then choose the best company/method for your brand.
Compare the results you get in paying customers with the free tools in 6.
8 Target your ads & posts at the right people in the first place e.g. Facebook campaigns target chosen groups
9 Recommendations & endorsements (less so) mean a lot of free PR for you. So ask for them! E.g. “Please connect with me & recommend me on LinkedIn http://www.linkedin.com/pub/karen-perkins/21/173/73a “
10 Relax, digital detox sometimes, enjoy yourself online or finally help an intern from Sheffield Hallam to gain experience of social media marketing for you by giving them a placement.
Happy Tweeting etc.
© Karen Perkins 2013 Contact me at www.karenperkinslifecoach.co.uk