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10 Tips for Measuring the real Effects of Social Media

By Karen Perkins Life, Career, Social Media Coach

life coach in sheffield  career coach karen perkins

1 Being on Social Media & linking it to your website blog etc. will give you results anyway & over 70% of companies don’t bother to monitor so you are not alone.  * The effect builds over time… Be patient !
* You cannot not be on Social media * It’s free *It shows you are modern *It helps drive people to your website

2 Ask everyone how they found you & what could help in future?   Ask when they contact you & on your customer feedback forms. Concentrate on that e.g. Do your customers prefer Facebook ?

3 See how many Likes, comments, shares & followers, Friends, mentions, re tweets & re blogs you get.

4 Measure your performance! Has your business increased after your posts & tweets? What are you measuring it against?
Map your sales/customer trends over a year/ previous advertising campaigns. Map numbers before & after your social media campaign. What had the most effect?

5 Google yourself & your sector keywords. Using these via Social media can help your rankings.

6 Use free Metrics yourself    Free tools
(NB Work out how much time you spend on Social media vs. the Number of customers/sales)
-Google analytics
-Wordpress stats & click throughs
-Facebook insights
-Buffer shows Impact of tweets click throughs etc.
-What else ?

7 Use paid for metrics … but do some Googling & get quotes/recommendations & proposals before spending money. Be clear what you want from a consultant: PR & profile raising or paying customers, and then choose the best company/method for your brand.

Compare the results you get in paying customers with the free tools in 6.

8 Target your ads & posts at the right people in the first place e.g. Facebook campaigns target chosen groups

9 Recommendations & endorsements (less so) mean a lot of free PR for you. So ask for them! E.g. “Please connect with me & recommend me on LinkedIn

10 Relax, digital detox sometimes, enjoy yourself online or finally help an intern from Sheffield Hallam to gain experience of social media marketing for you by giving them a placement.

Happy Tweeting etc.

© Karen Perkins 2013   Contact me at


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